Display Coolers with 24″ x 74″ CoolView® Ultra™ French doors
Technical Resources
Crystal Merchandiser® Brochure
Hybrid™ Brochure
Full Line Brochure
Product Sheets
Crystal Merchandiser® RVMC24 Product Sheet
Crystal Merchandiser®RVMC24UN Ultra Narrow Product Sheet
Crystal Merchandiser® Beverage Product Sheet
Crystal Merchandiser® Dairy Product Sheet
Crystal Merchandiser® Deli Product Sheet
Crystal Merchandiser® Fresh Meat Product Sheet
Crystal Merchandiser® Produce Product Sheet
Crystal Merchandiser® – All Applications
Case Studies
Don’s Quality Market – “Cold Products & Hot Sales”
Fresh Madison Market – “Taking Fresh to the Top of the Green Scale”
“A Case Study in Effective Merchandising”
White Papers
Crystal Merchandiser® Fresh Meat White Paper
EPA 2017 Refrigeration Regulations
“High-Glide Refrigerants: What’s the Point?”
“Mission: Freshness”
“We’ve Got Your Back”
“The State of Refrigerant Regulations” (2019-2023)
“The National Plan for Refrigerant Regulations”
Guides & Reports
Reach-In Case Model ID Chart (Nomenclature)
Case Color Chart
24″ Door Lineup Lengths
Crystal Merchandiser® Tip Sheet
Obtain proof for incentives for ChillBrite® Lighting from the DesignLights Consortium: DLC Qualified Products List
Product Overview
Wide Open Accessibility
The RVMC24 display cooler is available in 4′ (2-door), 6′ (3-door), 8′ (4-door), and 12′ (6-door) case lengths and features a 24″ French door design. With both doors opened, the RVMC24 spans 48″ wide, allowing employees to stock and face an entire case in record time. Also available with all left-swing or all right-swing doors.
“Wow, it holds product well, it holds a lot of product, it’s easy to stock, easy to keep neat and face, and that is a big deal…”
– Supermarket Owner
Longer Shelf Life. Increased Visibility.
Products last longer than ever when merchandised behind Zero Zone CoolView® Ultra™ no-energy doors because its tight seal minimizes air infiltration. Product visibility is top-of-the-line, featuring Zero Zone ChillBrite® LED lighting that lights every product evenly.
“The Crystal Merchandiser® doors certainly lead to an enormous amount of savings from an energy perspective…”
– Director of Sales & Procurement
“Shopper-First” Design
Based on a Zero Zone shopper survey, 100% of shoppers agree, wide shopping aisles are important. The RVMC24 can increase shopping aisles up to 7″ and can increase aisle temperature by up to 16°, creating an ideal shopping environment for customers.
“The level of temperature is much better and I think the food is much fresher…”
– Shopper
Customizable Case Design
Customize the Crystal Merchandiser® RVMC24 to meet your needs. Explore these available options.
Ultra Narrow
To fit your floor plan, consider an RVMC24 as an ultra narrow supermarket or grocery store reach-in display case. It is 10 5/8″ narrower than our standard depth cases. Shown in photo joined to back-to-back ultra narrow.
Back-to-Back Ultra Narrow
The ultra narrow option can also be ordered back-to-back, reducing the space between cases and opening more floor space. Shown in photo joined to ultra narrow.
Deep Option
The RVMC24 can be ordered as a deep case with a bottom wire rack that is 4 3/4″ deeper, which can increase product capacity by up to 28%.
Rear Load Accessibility
Both the standard and the deep RVMC24 models can be configured as rear load; accessible for easy stocking from a walk-in.
Hybrid™ Configuration
The Crystal Merchandiser® RVMC24 Hybrid™ case features a field-installed top-mount condensing unit kit, which gives you more flexibility with your floor plan and makes installation even easier.
Ultra Narrow Joined with
Back-to-Back Ultra Narrow
Responsible Energy Conservation
Your customers might be interested to know that your new display coolers save up to 84% in annual energy costs over open multi-deck cases. This is good for the environment and helps keep your operating costs down with lower utility bills. For every Crystal Merchandiser® case purchased, the new “Responsible Energy Conservation” decal is provided to help you share this message with your customers.
Look for state and federal incentives for renewable energy and energy efficiency in your area: Database of State Incentives for Renewables & Efficiency (DSIRE)
Obtain proof for incentives for ChillBrite® Lighting from the DesignLights Consortium: DLC Qualified Products List