Research conducted by third party, Zebrafi
Challenge 1: Emergency Responsiveness and Support
In grocery, “everything’s an emergency.” Brookshire needed a partner that wouldn’t handle them like “just another number” but would instead respond immediately and act quickly.
Solution
Zero Zone built a partnership, not a transaction. Zero Zone responsiveness helped Brookshire navigate high-pressure environments with fewer delays and more confidence.
“You’re not just another number… you’re a customer to them. When you call needing something, they’re good about getting in the middle of it.”
– Brian O’Quinn, Retail Refrigeration Manager,
Brookshire Grocery Company
Challenge 2: Budget Constraints and Cost Competitiveness
During budget-crunch years, some stores had to go with lower-cost options to meet spending limits, making cost a sensitive factor despite the preference. The decision is not about preference but practicality when budgets are firm.
Solution
Even in budget-sensitive years, Zero Zone remains a strong contender due to its total cost of ownership over the equipment lifecycle. The team continues to explore ways to prioritize Zero Zone where possible, especially when quality, reliability, and support are all considered.
“It’s worth what we’re paying for… the durability, the looks, and support”
Challenge 3: Long-Term Equipment Reliability and Appearance
Brookshire emphasized longevity and visual quality. Cases need to last 25+ years, and the racks even longer (30–40 years), with equipment retaining a high-quality look after 5–10 years.
Solution
Brookshire noticed a superior build and appearance. While long-term data is still accumulating, early performance suggests a stronger product lifecycle and fewer issues.
“Cosmetic looks hold up… Zero Zone equipment is a better quality than the others.”
Challenge 4: Phased Remodels and Delivery
Receiving all equipment at once isn’t feasible. Competitors couldn’t accommodate staggered deliveries, but Zero Zone’s willingness to phase deliveries based on store schedules was a key differentiator.
Solution
Unlike competitors, Zero Zone accommodated phased delivery schedules. This made remodels smoother and more efficient.
“We tell them we want these particular cases on this night, these on that night… and they schedule the trucks that way. We can’t get anyone else to deliver that way.”
Summary of Metrics and Outcomes
- 13-person internal team managing refrigeration across the enterprise
- Up to 130 frozen doors per 60,000 sq ft store
- Notable reduction in repair expenses in stores with new Zero Zone equipment
- Expected case life: 25 years with minimal issues
- Expected rack life: 30–40 years
Learn More About Zero Zone Commercial Refrigeration Solutions
For more information on the solutions we offer, visit our products page. For more information on how Zero Zone can help you maximize the efficiency of your store, fill out a form on our contact us page.