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Zero Zone was founded in 1961 by George Johnson, Duke Wegner, and K Hirata. They had a dream of starting their own business, but didn’t have much money. What they did have was 50 years of refrigeration experience and the will to succeed. So with a pledge to “build the best freezers in the business at a competitive price”, they named their new company Zero Zone, and began operations in a rented dairy barn in Pewaukee, WI. With no payroll and no vacations, all three men built the cases themselves from the finest quality raw materials, then went out and sold them to local customers. The business began to grow, and so did their dreams.

Zero Zone Today


Despite its modest beginnings, Zero Zone quickly emerged as a pioneer in the industry with the application of energy-efficient glass doors on refrigerated and frozen food display cases. This became the foundation for the innovations that would propel Zero Zone into being one of the leading manufacturers in the industry. Today, Zero Zone continues to transcend the challenges that the refrigeration industry faces by developing innovations that maximize product visibility, extend product shelf-life, reduce environmental impact, save energy, and deliver the best overall ROI to customers.


The founders’ commitment to excellence has remained one of the core values of Zero Zone, and today, that sense of commitment is stronger than ever. Because Zero Zone doesn’t compromise on quality, our state-of-the-art products are assembled with the highest quality materials and built with precision to ensure performance and longevity. With our exceedingly high standards of quality, our customers can rest assured that they are getting the best products.


In a time where good customer service seems more and more difficult to come by, Zero Zone exhibits true dedication to the customer by providing them with the highest level of personalized service and responsiveness. Customers of Zero Zone are not just a transaction… they are a partner in the journey to building state-of-the-art products that give them the greatest ROI possible. We work closely with our customers to develop the best solutions for their specific needs. While Zero Zone has become known for providing retailers with high quality, innovative products, it’s our commitment to the customer that really sets us apart.

Refrigeration Systems Division

In 2002, Zero Zone acquired Systematic Refrigeration in Ramsey MN, a manufacturer of high performance refrigeration systems for the perishable food market, ice arenas, and other commercial and industrial applications. The Zero Zone Refrigeration Systems Division, as it is now called, brings over 40 years of refrigeration systems expertise to the company, adding a whole new dimension of innovation, quality, and responsiveness to the Zero Zone brand.