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Boost Your Bottom Line with a Top Coil Merchandiser

Top coil refrigerated display cases are known for their consistent refrigeration performance and flexible merchandising. These refrigerated display cases feature the evaporator coil at the top, promoting even airflow, enhanced product visibility, and maximum shelf life—all key advantages for store managers looking to improve product presentation and profitability.

In this blog, we will explore the advantages of top coil refrigerated display cases and how to use them to your advantage.

Understanding the Top Coil Advantage

Uniform Air Distribution

Zero Zone top coil display cases deliver cold air from above, providing uniform airflow throughout the entire cabinet. This results in precise and consistent temperature control, which is essential for keeping fresh produce, dairy, deli items, and pre-packaged meats at optimal temperatures. For managers focused on quality and customer satisfaction, this consistent performance ensures freshness at every shelf.

Open Base for Maximum Accessibility

With the coil mounted on top, these cases have free space at the bottom—allowing more accessible product placement. This increases product visibility, makes items easier to reach, and contributes to better customer engagement and product turnover. Shoppers get what they need quickly, and retailers see the results in their bottom line.

Streamlined Cleaning and Maintenance

Because refrigeration components are located above the product zone, Zero Zone top coil cases are easier to clean and maintain. This design keeps the food zone free of mechanical components, helping store staff perform quick cleanups while supporting food safety and visual appeal. For operators evaluating total cost of ownership, the reduced labor and downtime translate to tangible long-term savings. Additionally, refrigeration components can be placed externally for easy access, or an access panel inside the display case can be used if the components are preferred inside. This saves time in removing product to gain access to the refrigeration components in bottom coil display cases.

Ideal for Sensitive Product Categories

Top coil units excel at maintaining steady temperatures, which helps preserve the quality and shelf life. With engineering expertise built into every Zero Zone case, you can confidently merchandise high-value and perishable product without sacrificing quality or efficiency.

Reduced Risk of Damage and Blockage

Unlike bottom coil units, which can suffer from damage due to dropped items or debris, top coil cases minimize these risks. By keeping the evaporator coil above the display area, there’s less chance of airflow obstruction, leading to more reliable operation and fewer service calls—a major win for long-term performance.

The Crystal Merchandiser^®

The Zero Zone Crystal Merchandiser^® is a cutting-edge reach-in cooler designed to enhance product visibility and maximize shelf space while significantly reducing energy costs. This display case combines the energy efficiency of a closed-door system with the visual appeal of open multi-decks. Key features include ChillBrite® LED lighting for brilliant and even product illumination, reinforced steel end frames for superior structural integrity, and a top-mounted coil. The Crystal Merchandiser^® also boasts easy installation and maintenance, rigorous temperature testing, and unmatched insulation for stable product freshness. This cooler is designed to drive sales and improve the shopping experience

Merchandising Best Practices

A well-designed display is more than a way to keep your product cold—it’s strategic. Zero Zone top coil display cases give you the flexibility and performance to execute high-impact merchandising. Here are a few simple, effective merchandising strategies to enhance product presentation and drive sales:

Use Vertical Merchandising Techniques

Organize products in vertical blocks by type, brand, or flavor to make it easier for customers to scan shelves, improving engagement and product discovery. This vertical merchandising simplifies browsing, allowing customers to compare similar products with ease. Additionally, it creates a more organized and intuitive shopping experience, reducing the time customers spend searching for products and increasing overall satisfaction.

Prioritize Eye-Level Placement

When customers walk through a store, their eyes naturally gravitate towards products placed at eye level. This "prime real estate" on the shelves is the first area that catches a shopper's attention, making it more likely for these products to be noticed and purchased. By positioning popular items in this prime location, retailers can significantly enhance product visibility and accessibility, leading to increased sales and higher profit margins.

Rotate Stock Frequently (FIFO Method)

Use the first-in, first-out (FIFO) method to rotate inventory, keeping products fresh and reducing waste. FIFO ensures that the oldest stock is sold first, preventing items from expiring or becoming obsolete. This method is particularly effective in maintaining product quality and integrity, as it prioritizes the sale of older inventory. By implementing FIFO, businesses can enhance customer satisfaction by providing fresher products and minimizing the risk of selling expired goods.

Incorporate Shelf Management Tools

Use shelf dividers, pushers, and strips to keep products aligned and easy to reach. These tools help maintain a professional, organized appearance—especially during busy hours. Zero Zone offers accessory solutions to streamline this process.

Avoid Overcrowding the Case

Overloading the case can block circulation and lead to increased temperatures within the display case. Leave breathing room between products to preserve cooling performance and showcase inventory more effectively.

Why It All Matters

Top coil refrigerated display cases aren’t just about temperature—they’re about performance, presentation, and profitability. With the right merchandising approach and routine upkeep, your Zero Zone top coil case becomes a reliable profit center that supports everything from food safety to brand perception.

Whether you’re outfitting a new store or upgrading your current equipment, Zero Zone offers trusted engineering, quality manufacturing, and innovative solutions that help you deliver a better customer experience while reducing operational headaches.

Let Zero Zone help you simplify refrigeration decisions and build your idea. Explore more by visiting our Crystal Merchandiser^® page or contacting a sales rep today.