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RVMC • Industry Leading Display Power Proven to Drive Sales

Crystal Merchandiser® Cooler

When it comes to energy efficiency, ease of installation, adaptability to space and product, lighting, and display capabilities, our line of Crystal Merchandiser Reach-In Coolers are second to none.

  • Up to 84% Annual Energy Savings
  • Up to 50% Less Shrink
  • Up to 35% More Facings
  • Up to 25% More Packout


Fresh Meat
Fresh Bakery

Built in the USA, these innovative display cases maximize the energy efficiency of a closed-door case with the visual display power of open multi-decks. Using industry leading lighting technology and advanced cooling, Crystal Merchandiser reach-in coolers reduce energy costs, reduce product shrink, and improve display capabilities to drive more sales


Improve Your Product Display & Shopping Experience with a Crystal Merchandiser Reach-In Cooler
Reach-In coolers designed to save on energy, hold more product, & display more variety.
Innovative Product Lighting
ChillBrite LED lighting offers the most brilliant, consistently even, and dependable product lighting available. These lights are custom-designed exclusively for this purpose.
Rugged, Reliable Structure
Internal, reinforced steel end frames ensure superior structural integrity for the entire case.
Easy Cleaning
The removable back panels allow for effortless and speedy cleaning, ensuring a hassle-free and convenient cleaning process.
Easy Installation by Forklift
Engineered for easy forklift handling, this design allows lifting from either end. The reinforced bottom assembly featuring steel forklift plates not only saves time during unloading but also streamlines the installation process.
Rigorous Testing
Rigorous testing is conducted to guarantee consistent and even temperatures throughout the case, ensuring a uniform and reliable temperature performance.
Comprehensive Product Support
We employ a multi-layered approach to support our products from conception to operation. Our local sales representatives can engage with retailers in-person, offering personalized product presentations and Zero Zone solutions.
Unmatched Insulation
The 2.5-inch thick insulation in a refrigeration case boosts energy efficiency, maintains stable temperatures for product freshness, and leads to cost savings, offering a green and financially wise solution for retailers and consumers.
EPA Compliant
Known for its high thermal resistance and durability, closed-cell foam insulation provides an effective barrier against heat transfer while meeting stringent environmental guidelines.
Easy Maintenance Access
A top electrical encloser provides quick and easy access for maintenance.
74” Tall Doors
Offer excellent product visibility, enhancing the shopping experience.
Top Mounted Coil
For more product facings and greater product visibility.

Standard Features & Optional Features

Enhance your experience with a range of optional features tailored to your unique needs.
Exterior Color
Black or White
36 Custom Color Options
Interior Color
Black or White
36 Custom Color Options
CoolView® Ultra™ Black No Heat Glass
CoolView® Ultra™ Satin Silver No Heat Glass, CoolView® Ultra™ Black Heated Door, CoolView® Ultra™ Satin Silver Heated Door
Interior Lighting
ChillBrite 4000K
ChillBrite 3500K
Refrigerant Connection
Refrigerant Out Top Back
Refrigerant Out Back, Refrigerant To Bottom Inside
Electrical Connection
Electric Out Top (EOT)
Electric Out Back, Electric To Bottom


Our Crystal Merchandizer Reach in Coolers are Available in Two Models
24" X 74"
Crystal Merchandiser RVMC24

This stunning case is designed to fit in the same space as open multi decks, while taking advantage of the substantial energy savings that the Crystal Merchandise is known for.

Available in:

  • 4′ (2 door)
  • 6′ (3 door)
  • 8′ (4 door)
  • 12′ (6 door)

Door Width & Height

  • 24″ x 74″

Door Overview

  • CoolView Ultra French Doors
30" X 74"
Crystal Merchandiser RVMC30

Maintain a consistent sleek and stunning appearance across all your medium and low temperature displays with our Crystal Merchandizer freezer. Showcase frozen foods and ice creams beautifully with its panoramic viewing.

Available in:

  • 5′ (2 door)
  • 7.5′ (3 door)
  • 10′ (4 door)
  • 12.75′ (5 door)

Door Width & Height

  • 30″ x 74″

Door Overview

  • CoolView Ultra Doors with left or right handle configurations

Structure & Sizing Options

Explore our Structure & Sizing Options for tailored solutions to meet your specific needs.


Ultra Narrow
To fit your floor plan, consider an RVMC24 as an ultra narrow supermarket or grocery store reach-in display case. It is 10 5/8" narrower than our standard depth cases.


Back-to-Back Ultra Narrow
The ultra-narrow option can also be ordered back-to-back, reducing the space between cases and opening more floor space. Shown in photo joined to ultra-narrow.
Deep Option
The RVMC24 and RVMC30 can be ordered as a deep case with a bottom wire rack that is 4 3/4" deeper, which can increase product capacity by up to 28%, helping you make the most of your space.
Rear Load Accessibility
Both the standard and the deep models can be configured as rear load making it easier and more seamless to stock directly from a walk-in.
Hybrid Configuration
Eliminate the need for a refrigeration system in your back room with a field-installed top-mount condensing unit kit. Hybrid display cases allow for superior accessibility.



Comparison to other product families
Highlight Cooler Crystal Cooler Crystal Cooler French Doors Reveal Multi Deck w/ Doors
Overview Our workhorse cooler to meet your varied needs The modern design and options add functionality to your display Merchandise your product to the fullest with French doors A unique solution tailored to enhance your retail environment
Applications Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral
Design Style Traditional Contemporary Contemporary Transitional
No of doors 1,2,3,4,5 2,3,4,5 2,3,4,6 2,3,4,6
Door Width 30″ 30″ 24″ 24″
Door Height 68″ 74″ 74″ 69″
Facings (5/6 door) 68.2 ft 2 74.4 ft 2 69.8 ft 2 63.4 ft 2
Packout (5/6 door) 136.4 ft 3 146.8 ft 3 133.4 ft 3 132.1 ft 3
Tall Option  Yes (73″ door) No No Yes (74″ door)
Hybrid Option Yes Yes Yes Yes
Rear Load No Yes Yes No
Back-to-Back No No No No
Ultra Narrow No No Yes No
Back-to-Back Ultra Narrow No No Yes No
Back-to-Back Tall Yes No No No
Deep No Yes Yes No
High Humidity Yes Yes Yes No


Responsible Energy Conservation

Your customers might be interested to know that your new display coolers save up to 84% in annual energy costs over open multi-deck cases. This is good for the environment and helps keep your operating costs down with lower utility bills. For every Crystal Merchandiser® case purchased, the new “Responsible Energy Conservation” decal is provided to help you share this message with your customers.