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RHMC • The Highlight™ of Your Store

Highlight Merchandiser® Cooler

The Highlight Merchandiser® is an industry-praised and versatile workhorse that excels in value and dependability, serving everyone from installers to shoppers.

  • Up to 84% more energy savings than leading competitor
  • Up to 20.5% more capacity than leading competitor
  • Uses 5 sq ft less than leading competitor


Fresh Meat
Fresh Cake
Fresh Seasfood and Floral

The Highlight Merchandiser® is favored by retailers of all sizes, from small convenience stores to large supermarkets, due to its top-notch quality, performance, dependability, and durability. This adaptable solution fits seamlessly into any grocery store department, catering to the needs of installers, stockers, and shoppers alike.


Being a Highlight™ signifies taking the spotlight, and the Highlight Merchandiser® ensures your products shine. Its cutting-edge design simplifies merchandising and presents your products in an enticing way, capturing the attention of shoppers irresistibly!
ChillBrite® LED Lighting
LED lights provide even, energy-saving product illumination creating a beautiful display that won’t fade products.
2 positioned (flat or 10 degree tilt) adjustable shelving.
Reduced Energy Consumption ~ Lower Operating Costs
Our cutting-edge technology ensures efficient cooling, saving you money on energy bills while providing reliable and sustainable freezing solutions for your needs.
Easy Cleaning
Removable honeycombs for quick and easy cleaning. The removable back panels allow for effortless and speedy cleaning. Easily removable bottom coil covers with integral air return can be removed without tools, ensuring a hassle-free and convenient cleaning process.
Easy Installation by Forklift
Engineered for easy forklift handling, this design allows lifting from either end. The reinforced bottom assembly featuring steel forklift plates not only saves time during unloading but also streamlines the installation process.
Rigorous Testing
Rigorous testing is conducted to guarantee consistent and even temperatures throughout the case, ensuring a uniform and reliable temperature performance.
Comprehensive Product Support
We employ a multi-layered approach to support our products from conception to operation. Our local sales representatives can engage with retailers in-person, offering personalized product presentations and Zero Zone solutions.
SSC fan motors
Deliver exceptional airflow with a reduced operational cost while ensuring proven reliability.
Surface-Mounted Doors
Engineered for optimal energy efficiency and user-friendly maintenance.
2 1/2″ Foam Panels
Keep the cold inside with the thickest insulation in the industry.
Easy Maintenance Access
An electrical enclosure located behind the kick plate provides quick and easy access for maintenance.
CoolView® Envision® doors
Energy-efficient and lab-tested for optimal performance and protection from condensation. Choose 68" or 73" (case height dependent) for maximum product visibility.
Structural End Frame
The structural end frame of these cases is built for long-term durability, designed to endure well into the future. They are exceptionally strong, with the ability to support up to 300 lbs. on top of the case, even allowing you to stand on it while working.
Hybrid™ Option
The Highlight Merchandiser® cooler is available as a Hybrid™ display case, featuring a field-installed condensing unit kit.
Classic Case
Robust, built to last, enduring quality of the Zero Zone product.

Standard & Optional Table

Enhance your experience with a range of optional features tailored to your unique needs.
Exterior Color
Black or White
Over 36 custom color options
Interior Color
Black or White
Black E-Coat, White E-Coat, Galvanized, Brushed Stainless Steel
Door Type
CoolView® Envision® Black | No Heat Glass
CoolView® Envision® Satin Silver No Heat Glass, CoolView® Envision® Polished Silver No Heat Glass, High Humidity Solid Doors
Interior Lightning
ChillBrite 4,000K
ChillBrite 3,500K
Glycol, CO2, HFC
Refrigeration Connection
Inside Case Bottom
Refrigeration out top back, out rear, out top right, out back, Inside case bottom (hot gas)
Electrical Connection
ETB (Electric to Bottom)
EOT (Electric Out Top), EOB (Electric Out Back)


Structure & Sizing Options

RHMC30T Tall Cases
With an extra 5" of vertical merchandising, the RHMC30T improves case facings and packout by over 7% compared to its standard height version. More facings mean greater diversity of products, and more packout means less stocking and more selling.
Back-to-Back Cases
Display cases require at least 3" of airflow behind the units. By choosing a Back-to-Back case, which is two cases that share a back wall, stores can add those 3" to other products or to the aisles. And all shoppers enjoy larger aisles.
RHCC24 Cases
For stores that want a Highlight™ case with 24" doors, we offer the RHCC24. This merchandiser comes in sizes of 2, 3, 4, and 6 doors. This case has been especially popular for dairy products.
1 Door
A single-door display case is an ideal choice for highlighting grab-and-go items, making them easily accessible and offering a flexible display solution. This type of case allows for convenient product placement and provides flexibility in arranging your store's layout.
Hybrid Configuration
Many retailers have discovered the convenience of choosing a Highlight Merchandiser® and pairing it with our Hybrid™ top-mount refrigeration kit. This includes a condensing unit that sits on top of the case and controls an individual display case.


Comparison to other product families
Highlight Cooler Crystal Cooler Crystal Cooler French Doors Reveal Multi Deck w/ Doors
Overview Our workhorse cooler to meet your varied needs The modern design and options add functionality to your display Merchandise your product to the fullest with French doors A unique solution tailored to enhance your retail environment
Applications Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral Daily/Deli, Beverage, Produce, Fresh Meat, Bakery, Fresh Seafood, Floral
Design Style Traditional Contemporary Contemporary Transitional
No of doors 1,2,3,4,5 2,3,4,5 2,3,4,6 2,3,4,6
Door Width 30″ 30″ 24″ 24″
Door Height 68″ 74″ 74″ 69″
Facings (5/6 door) 68.2 ft 2 74.4 ft 2 69.8 ft 2 63.4 ft 2
Packout (5/6 door) 136.4 ft 3 146.8 ft 3 133.4 ft 3 132.1 ft 3
Tall Option  Yes (73″ door) No No Yes (74″ door)
Hybrid Option Yes Yes Yes Yes
Rear Load No Yes Yes No
Back-to-Back No No No No
Ultra Narrow No No Yes No
Back-to-Back Ultra Narrow No No Yes No
Back-to-Back Tall Yes No No No
Deep No Yes Yes No
High Humidity Yes Yes Yes No


Responsible Energy Conservation

Your customers might be interested to know that your new display coolers save up to 84% in annual energy costs over open multi-deck cases. This is good for the environment and helps keep your operating costs down with lower utility bills. For every Crystal Merchandiser® case purchased, the new “Responsible Energy Conservation” decal is provided to help you share this message with your customers.