Mission Freshness: Retail Display Case
The pursuit of freshness unites two distinct family-owned supermarket chains, Ray’s Apple Market in Seneca, Kansas and Robért Fresh Market in New Orleans, Louisiana, despite their geographical separation. Both understand that the key to thriving in today’s competitive grocery landscape lies in delivering superior perishables. Central to their strategies is the strategic implementation of the retail display case, a crucial element in maintaining product quality and visual appeal.
Robért Fresh Market prioritizes produce as its “showstopper,” utilizing a 54-foot run of open Reveal Merchandiser® cases. This choice highlights the importance of visual merchandising, where the vibrant colors and fresh appearance of produce drive impulse purchases. The open retail display case allows shoppers to fully engage with the product, emphasizing freshness and quality. This approach reflects the understanding that in produce, “eye appeal is buy appeal.”
Similarly, Robért Fresh Market extends the use of open retail display cases to their meat department, where the rich colors of beef, poultry, and pork are showcased. Ray’s Apple Market, however, opts for reach-in cases for their meat, emphasizing product longevity and reduced shrink. These reach-in retail display cases provide a clean and organized appearance, enhancing the perception of freshness among shoppers. Owner Mike Floersch notes a significant reduction in shrink, attributing it to the superior preservation capabilities of these cases.
The choice of retail display case directly impacts product lifespan and consumer perception. While open cases excel in visual merchandising and impulse buying, reach-in cases offer superior temperature control and reduce product waste. Both Ray’s Apple Market and Robért Fresh Market have tailored their refrigeration strategies to align with their specific needs, demonstrating the versatility and importance of selecting the right display solution for maintaining the highest standards of freshness.
Learn more about their refrigeration strategies using Zero Zone!